Seven for All Mankind

Seven for All Mankind was started in the fall of 2000. The company was started in Vernon, California, a location that has become a favorite spot for denim worldwide.

The founders of the business noticed a void in the contemporary denim market. Fashion denim had not been seen in the US for over 20 years. The brand enjoyed success instantly at retail. The focus of the product was on women's denim bottoms. The product has been successful because of the fit, finishes, fabrics, and attention to detail.

The customer is sexy and sophisticated. Our jeans have become part of her fashion wardrobe.

Sales reached $13 million in the first full year, 2001 and kept growing exponentially. The product line continued to expand, encompassing non-denim bottoms and jackets. The brand was quickly in demand in the major cities around the world. Brand awareness was created through product placement and a strong celebrity following that continues to this day.

The men's line was launched October of 2002 and has enjoyed the same strong consumer acceptance as women's.

Seven for All Mankind is now sold in over 35 countries with distributors in Western Europe, Canada, and Japan.